
“A Star Is Born”
Our television production division is preparing an extraordinary reality television entertainment property that will propel future hit recording artists to national television audiences. This first time television showcase is designed to bring new and exciting faces to the International music arena, totally groomed and prepared to take their places as the future stars of the world. Our production team will select the very best new music videos from major and independent record labels that will air on prime time television. “A Star is Born” is designed to link its concept to major television audiences throughout the world. The concept is unique in origin in that it will measure popularity by monitoring the sales activity of each artist.
“A Star is Born” will give the audience the power to choose among the industry’s best new recording artists by downloading the artist of their choice at a special price of 49¢ per single. The growth of the artist will be determined by the tracking of early radio exposure downloads and store sales. Our monitoring staff will compile sales results and popularity growth, which will be reflected and reported on each of the following “A Star Is Born” telecast. The activity will eliminate two new artists each segment and will continue this process throughout each of the scheduled segments. Determining the overall status of the year’s hottest recording stars will put the business of developing talent back in the hands of the music industry. Our producers will collaborate and offer equal opportunity to record labels to compete their hot artists for a spot on “A Star is Born”. The label must provide new exciting debut videos to participate. This incredible in-your-face artist exposure will ignite immediate artists’ popularity by fans downloading the artists of their choice. I’m proposing Italy to be the first to start this worldwide craze. Our choice to host the original Italian version of “A Star Is Born” will be a high profile Italian personality.